Effective promotion should follow these basic rules of thumb:

- Know your target audience, and ensure the publication is connecting with that target.

- Speak to your target in the terms and phrases that actually mean something.

- Don't be afraid to set up proper marketing metrics (measurements).

Each month, Sledworthy connects a provincial user group of about 100,000 avid snowmobilers. Through a well defined distribution model that includes all provincial sled dealers, clubs, industry stakeholders and subscribers, Sledworthy will put you in front of the provincial sledding community.

Consultation is included for all Sledworthy clients. The Sledworthy team will work with you, ensuring your message is targeted and and represents your operation, netting you the results you desire.

If you would like more information on of the distribution of Sledworthy, or to receive the 2006-07 rate card, please e-mail us at info@focusedpublications.com